Saturday, February 16, 2008

Yourself at Sale: Price Rs........

"The competition has taken an unexpected turn. You guys have to change your strategy. For God's sake forget about the Serious Stuff that you guys do. Please. Its the Department's reputation at stake. If you guys lose then our department will lose its popularity. So, please make your skit humorous. Impress the judges and the audience. Give them what they want and not what you want."
- Your Law Professor

These were the words written by our law professor during our competition. She wanted us to sell ourselves.
I'm a manufacturer. I produce a product. I just go and communicate to others that I've made it. I don't go around shouting that I've made it. Take it or leave it.I only tell you who I am. No extra Mirch Masala.
Lets take an example: Mr A and Mr B go for an interview. The Interviewer asks both of them:
" Why do you want to join our organization? "
Mr A replies:
" Sir, I have done My MBA in so and so field. You give me salary and freedom for showing my creativity and I in turn will give you my service."
Mr B replies:
" Sir, I have done My MBA in so and so field. Right from my childhood, I dreamed of being in the this sector. I'm a people's person. I want my universe to revolve around people. Just like you sir. I have heard so many praises about you and your organization sir. The word organization is very small. The word should have been temple........"
Now 9 times out of 10, Mr B will get the cake as he has marketed and sold himself.
The above example was about selling yourself. The things that you create: Is it necessary that you sell them?
Will you make a product in spite of knowing that your product will be not accepted by the mass public?

Taare Zammen Par was a hit. It was liked by the masses and the matured section of Society which appreciates good cinema. Its one of those rare movies. But If You'll show an art movie to typical Bollywood fans then 95 percent of them will hate it..People will run to watch a Yash Chopra movie instead of watching a good Off-beat movie by a bright young director.

We face a similar situation everyday when we're preparing for our presentations. Luckily till date we were liked and appreciated by almost everyone. But will we compromise if people don't like our stuff from today? What is We fail again and again? Will the principle change its color?

Will we mould our presentations in such a way that the audience is impressed?
The Answer Is NO.
Because the items for sale increase everyday:
Today: Your presentation on sale
Profit: The trophy of course, and yeah the admiration

Tomorrow: Your individuality on sale
Profit: You fit into the society and lick their shoes

Day after tomorrow: Your values on sale..
Profit: No ethics and values..which means the bride called Success is coming soon!!
And you have totally sold yourself to them.

I don't want those type of profits. I don't mind being that Old painting which never got sold because no one understood it. Its better than someone else telling you how to draw..which colors should be used..so that the painting is liked by the public.

P.S. We tore that piece of paper that the professor gave us into pieces.